Investing in women around the world

It’s only February, but we’re already excited for International Women’s Day, set to take place on the 8th of March 2019. It’s a time when businesses and NGOs make a collective effort to raise awareness about the problems facing women across the globe.

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Alia Coster
How to make meditation more accessible

Although it has been practised for thousands of years around the world, scientific research has opened the eyes of many sceptics - showing improvements in the way we sleep, retain memory, manage stress, and strengthen our immune systems.

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Alia Coster
Top ways to improve your charity copywriting

As a charity, writing content for your marketing seems easy at first. You’re in a position to speak passionately about a topic you love, so the final product has to turn out good, right? Most of us have a serviceable grasp of the English language. We use social media daily, so we’re practically pros.

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Alia Coster
LinkedIn shy or LinkedIn shark - Which one are you?

Using LinkedIn isn’t hard and it isn’t scary, but there is a knack to it that only those in category three have perfected. Finding that sweet spot doesn’t mean using LinkedIn 24/7, nor does it mean just letting it run its course. It means you need to make small, consistent, daily efforts to see any returns.

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Alia Coster
Are you making this content marketing mistake?

We hear it all the time: ‘content is king’. Bill Gates predicted the success of content marketing back in the ‘90s, and since then, marketers have taken the phrase and ran with it. But what is content? Too many people who are new to content marketing misinterpret content as meaning purely blog posts.

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Alia Coster
Tips and tricks for clearer writing

The concept of content writing is accepted as a key part of a good marketing strategy. It’s said that three times more leads can be generated through content marketing than through other forms. The benefits of such a strategy lead to enhanced exposure, credibility, and increased sales. We consider writing to be our expertise, and we have some tips that can help you write clearer and elevate your content

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Alia Coster
Print vs digital marketing: why you need both

Although digital marketing has taken over, it doesn’t mean that print is dead. There are several benefits to producing physical material that digital doesn’t have. What marketing assets you require will vary from industry to industry, but it’s likely that you’ll benefit from a mix of both.

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Alia Coster
A guide to starting your own business - part 1

There are myriad reasons why you might consider starting your own business. Maybe you would prefer to work for yourself and set the rules. Or perhaps you’re multi-talented and want a job that encompasses multiple roles. Maybe you just want an avenue to make more money and make a better life for yourself.

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Alia Coster
How to write if you’re not a writer

The Coster Content team spend all day writing, and it’s a common misconception that writing has to be a part of your DNA. They say writers know how to write pages and pages and pages of content from the moment they’re born. But that’s not true.

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Alia Coster