Are you on the business blogging train yet?

Business blogging

Are you on the business blogging train yet?

There’s a buzzword oft thrown around the boardroom that most of us are au fait with by now: ‘content marketing’. One aspect of this is ‘business blogging’. We know, there’s something about it that sounds so cold and corporate. But many companies out there are using this avenue to not only increase leads but also add genuine value to people’s lives.

If you’re not on the business blogging train, you might be thinking, “why do I need to a blog?” You already have customers, and you don’t believe you have anything new to say. Well, every company wants more customers, and everyone has something worth saying. It’s the same as Pepsi and Coke still consistently advertising to stay at the forefront against emerging and disruptive brands. Still not convinced? Let us take you through the benefits of business blogging...

Increase to SEO and website visitors

Blogs are the perfect way to connect to a different audience who wouldn’t usually search for your brand. Even if you’ve been on the scene for over 50 years, you have to know the importance of having an established website. But if you aren’t regularly updating it, you won’t be able to rank highly in Google searches. There’s only so many times you can tweak your ‘about us’ page. Blogging helps solve this problem. Every time you add a blog post to your site, you improve the chances of your website appearing in search engines.

Driving more traffic to your site creates a domino effect if you weave in previous blogs that are relevant to your current topic, such as the benefits of writing a clear blog.

Expand and improve conversation with old and new customers

It’s a great way to keep in contact with your current customers and a friendly welcome to new ones, especially millennials and other younger generations. Blogs will constantly allow your voice to be heard and updated with what’s relevant within your industry.

Businesses with a blog section on their site get 97% more links in comparison to those who don’t, leading to a wave of new clientele. Blogs are a way to talk to your customers in a friendly and sociable way, making your website - and thus your business - more approachable.

Build a social media presence by links and shares

Every time you put up a blog post, you're creating content that you can share on your social networks such as LinkedIn, Facebook, Twitter, and Instagram. The two can work in tandem, bringing new followers to each.

Blogging is one of the easiest and most cost-effective ways to keep your business relevant. If you're consistently creating content that's helpful for your target customer, you’ll give them a reason to not only keep coming back but consider you when they need your service.

If we’ve convinced you to start a blog or to transform the content of your current posts, don’t forget one of the most important parts: ending it with a call to action so you can convert that traffic into sales. Speaking of which...

At Coster Content, our team knows the ins and outs of writing quality, engaging, and objective-driven blogs. All we need is for you to tell us what to write. Get in touch today on 0161 413 8418 to find out how we can help.

Alia Coster