Boring content = a boring business

Boring content

Boring content = a boring business

In this modern world, technology dominates our thoughts, actions, and opinions. This makes it difficult for businesses to differentiate themselves from their competitors. Alongside this is the added pressure of ensuring their content is enticing. The words you use reflect the tone of your business. However, it can also be detrimental to other people’s perception of you.

The wearisome web

Your website, your social media, or even the simplest email or text message - it all counts. The language you use in that small communication will have a big impact on how your business is understood by customers and clients. When interacting with others, ensure that you’re using uplifting and positive language. This creates a memorable and positive rapport. Showing that you're confident and upbeat about your business venture suggests you're passionate about what you’re doing and that you’re well informed, which is always a bonus.

Not only will the words you choose impact your reputation, but also your performance. When writing blog posts or other web content, it’s important to consider how it affects your SEO. People are more likely to use positive words than negative when searching for something online. It’s not often you’ll find people Googling “sad dog pics”. With 67,000 Google searches made every second, you’ve got to ensure you’re using the right language to drive traffic to your website in the right way.

Confidence is key

Avoid using phrases such as “I don’t know” and “I can’t”. We’ve all experienced the mind-numbing task of going for dinner with a like-minded indecisive person. Spending longer deciding where to eat than in the actual restaurant itself.

When conversing with others, ensure you know what it is you’re talking about to avoid looking careless and uninformed. Not only does this reflect you negatively as a person, but it’s detrimental to the business as a whole. Partners and customers are uninterested in hearing about the ways that you can’t help them. Instead, offer a solution to the query through the knowledge you do have, or find out the answer from someone else.

The butterfly effect

Your activity affects customer activity. In 2007, the Customer Contact Council surveyed over 75,000 customers about their phone, chat, and email interactions. They found the number one most important factor for creating customer satisfaction was reducing effort. By going out of your way to assist the consumer and helping them understand the process, you'll enhance their impression of your business.

Being proactive and taking the time to understand the needs and desires of the other person is the best way to ensure you're creating content that will drive SEO. It will also help to maintain the positive representations of your customer service and relations with others. Using language which is informative, but also stimulating, allows the reader to gain a deeper understanding of your motive and take something away from their experience.

No matter your business, it's always important to consider how your words are perceived by others. From big businesses to loyal customers, they will all interpret your content in negative ways if it’s, well, negative. We're not saying you have to be all wishy-washy, just make sure your content is something people can engage with.

At Coster Content, we try our best to create content which is appealing, educational, and interesting to read. To find out more about what interests us,, you can visit our blog here. Or to discover how we can help you to create your own engaging content, you can find our services here.

Alia Coster