Writing your own blog content for beginners

blog content beginners

Writing your own blog content for beginners

This week at Coster Content HQ, we thought it would be a good idea for you to hear from one of our writers. We find a lot of business owners are reluctant to invest in a monthly content strategy but still value its importance. Although highly time-consuming and not the most profitable use of your time, you could always do it yourself. By making a few tweaks, you can curate exciting and helpful content to share on your website and across your social media.

But where do you start? We caught up with Nike, our junior content writer, to pick her brains on the advice she'd give to a business owner that would like to write their own content.

Enter Nike

I have been an official content writer for Coster Content for a while now, so I know a lot of you reading this probably look up to me. Clearly, it’s time I share my extensive, professional experience with you. I am about to tell you what it takes to be a writer, so listen up.

People are always asking me "Nike, what do you think it takes to write content?" When I say people, I mean one person, and that was my boss when she asked me to write this post. Nevertheless, do you know what I say to that question? I say, to be a writer, you need to be able to phrase anything in 100 different ways. It’s that simple, I think.


Before training and working as a content writer, I had no formal writing training other than what I learnt in school. To be fair, I had been in university for four torturous, yet pleasant, years. There, they taught me how to write like a robot. This was fine because I had exams to pass, and that was the only way to do it. But, what I really liked was comedy. I read comedy, I watched comedy, and then I tried to write comedy.

I took a few free online courses in screenwriting and blog writing while I should have been doing my coursework, and soon found out that what my mum always said was true: I am SUPER sarcastic. This tone worked for my writing according to the two and only followers on my WordPress blog. If you guys are reading this, I love you, and you are my best friends.


But, when I started working as a content writer, after my training, I found out that sarcasm doesn’t always fly. Nor does the robotic, monotonous tone that continued to plague me even after finishing uni. I was stuck. Can I still get my point across without relying on a careful mix of self-deprecating and egotistical jokes? Am I allowed to swear? And is it wrong to talk incessantly about Dance Moms and Beyoncé? These were the questions I was asking, and it didn’t take long for me to realise the answer to all these questions was a firm no, for the most part. What you say, and the way you say it all depends on who you are writing for and why you are writing.

What you say and how you say it

Most of the time, the businesses I write for require a chatty and informative tone. But, there’s the odd one that is down with the kids, where I hope my extensive knowledge of memes will come in handy eventually. A lot of brands are trying to become more relatable online, so a relaxed, informal tone is sometimes appropriate. But, there are still businesses that need a formal, no-frills attitude to give their customers a sense of what they’re about. To be able to write in a way that is appropriate for your audience, my advice would be to work on building your vocabulary. After that, plenty of practice and structure to ensure you clearly demonstrate your point is essential.

Jokes to one side, it’s important that when you’re writing, you care about the subject you’re discussing. If you’re boring yourself, you’re going to bore your audience. It’s as simple as that. Identify a problem your customers face, and how you can solve it, and share your valuable insight. It’s as simple as that.

With this in mind, when you become a successful author don’t forget to credit me and this post.

If you’re not ready for a full content strategy yet, there are steps we can take together along the way. Coster Content can help you write and plan a content schedule to give your business some structure or train your staff on the creative and technical basics to take to start writing your own content. We can always edit and proof your blogs before they go live. This is a fantastic opportunity to keep your passion and expertise and blend them harmoniously with our skills. Take the first steps today by getting in touch on 07462 455 894.

Alia Coster