4 ways to recycle content so it goes further - Number 2: Exploring new formats

Content formats

4 ways to recycle content so it goes further - Number 2: Exploring new formats

Coming up with new, unique content on a daily basis can feel exhausting. But, you don’t have to do that. You can give your old content fresh life by changing it to different formats and redistributing it. It might sound like you’re cutting corners at first. In reality, changing the way your content is presented allows you to reach more viewers and increase your brand awareness.

Think about when you’re scrolling through your feed. What do you prefer to see? Most people would say something easily digestible, like an infographic, informative chunk of text, inspirational snippet, or video. No matter what you choose, be assured there are people out there who made a different choice to you. What looks like an interesting, educational video to you might look like three minutes of their life they won’t get back to someone else.

So, you’re looking to switch your content up and use other formats. It’s a great idea to carry out some research to find out which ones your audience prefers. By providing information in a variety of ways, you can appeal to a broader range of people, thus increasing your lead-generating potential. So, what other formats can you use?


If you have old content you need to revamp, consider adding a visual element. For example, use your old blog posts to create infographics. Infographics are a mixture of design, writing and analysis that can communicate information extremely efficiently. Combining text and imagery helps make use of each format's benefits. It also diminishes their weaknesses, like being time-consuming, or too simplistic. And, to create them, you can use existing text from content you have already written, giving it a new life. With infographics, you’ll reach the people who don’t have time to read a whole blog post, but still want to learn more.

Videos and Podcasts

If you haven’t considered using videos in your marketing yet, it may be time to do so. The introduction of IGTV has confirmed the importance of video in marketing, so now is a better time than any to get started. If you’re considering creating videos, you can cut the amount of work that needs to be done by using your existing content as easy-to-read text in the videos or as a script.

If you aren’t able to create a full video, consider creating audiobooks and podcasts using your existing content. This is not only a great way to reach more customers, it’s also inclusive, allowing those who are unable to read your content to hear your message.


Images help people absorb large amounts of information much better than reading through a large chunk of text. This is just one way to explain the vast amounts of visual content available online. But, getting the perfect image can sometimes be difficult and costly. Well, if you have already created videos for your business, you could use them to mass produce images for your social media.

High-quality screenshots of your videos can provide your viewers with a smaller, but still interesting and informative, snippet. And, due to the length of videos, you can do this again and again, getting your money’s worth out of each one.

These are just a few ways to make your existing content go further. If you want to know more, keep an eye out for the next addition to this series where we’ll talk about using your old content for internal education.

If you’re in need of a helping hand with your content and want to work with the professionals, get in touch with Coster Content today on 07462 455 894.

Alia Coster