What do content marketing and chess have in common?

content marketing chess

What do content marketing and chess have in common?

Chess: the strategic game of skill of which the king is of utmost importance. If you have no king, you have no game. If you try and play with your king, and you have no queen, it's doable, isn't it? It lessens your capability and makes the game more challenging, but it is possible. What about if you tried to play your queen without your king on the board? What happens then?

What we're getting at is that a good chess player will best use both pieces to win the game. Translated into the content marketing world the content is king; marketing is queen.

Winning the game

So what does this mean for you? You might well have a marketing strategy already - great. You're already ahead of 50% of your competitors. But that's not enough. 

If you want to differentiate yourself from the competition you need to offer the customer something they can't get anywhere else. For most companies, that's you. Your personality. What makes you, you. And there's no better way to bring that to the forefront than through your content. It shows your customers that you know what you're talking about.

You can do it yourself - after all, that knowledge is going to be in your head. But that might not be the best strategy. Content is something most people think they can do, but on reflection find it time-consuming and hard to get right. Content might seem a more informal avenue, but it needs to be taken as seriously as the rest of your marketing.

If you focus too heavily on your queen and often find yourself in checkmate, then come to Coster Content for a winning strategy. Give us a call. We'd love to speak to you about how your content marketing strategy can put you ahead of the game.

Alia Coster