Content marketing: investment or luxury?

content marketing investment

Content marketing: investment or luxury?

Content marketing is timeless. From print to digital, the written word is here to stay. But have you invested in it? If you haven’t you’re missing out. You no longer have to miss out on all the benefits of blogging, social media, and everything in between! If you’re not convinced that content is the holy grail of marketing strategies, we’re about to change your mind.

Why do you need content marketing?

That’s easy to answer - to drive traffic, make conversations, and get results. Don’t believe us? Check out these stats:

  • Content marketing generates 3 times as many leads as marketing.

  • Small businesses with blogs get 126% more lead growth compared to small businesses who don’t invest in a blog.

  • Websites with blogs have 434% more search engine indexed pages than those who don’t have a blog.

This is just some of the success that awaits businesses who make the smart decision to get writing!

There’s more to content marketing than blogs, although those do work wonders for brand awareness and engaging with new clients. Besides the editing and proofreading of the blogs, you could also think about producing monthly newsletters, or writing up a few case studies.

No matter your business goals, you can align your content plan to help you get there.

Need a helping hand? At Coster Content, we can help you write your content, or refresh your current strategy and take it to the next level. Whether you need blogs or case studies, our experts can get the job done. Contact us today on 07462 455 894 to bring your content marketing to life.

Alia Coster