The top 3 content marketing mistakes you’re making

content marketing mistakes

The top 3 content marketing mistakes you’re making

Content marketing mistakes can rear their head if you’re not equipped with the right knowledge, tools, and time. If you’re trying to write article after article for your company’s blog while balancing other responsibilities, your content may be lacklustre and subpar at best. Whether you’re writing a blog, social media post, or case study, content marketing and writing is an art form. It takes time and dedication. It requires expertise that not every individual or business has the time or resources for. If you can handle this responsibility and can’t wait to get writing, these are three common content mistakes you’ll need to avoid.

Quality not quantity

It’s difficult to pinpoint why, but many businesses think long blogs are the answer to their SEO woes, but they focus on the quantity so much that they forget about the quality. But this is a bad strategy, and if it happens throughout all of your content, you need to change tactics.

Quality should always take priority, but there’s a way to strike a balance between it and word counts. If it helps, we recommend planning the structure of the blog. A clear, concise plan can help to eliminate the ‘fluff’ that might be increasing the word count tenfold without really getting any messages across.

Lack of evidence

Like a lack of evidence at a crime scene, you don’t want to miss out critical evidence to the points you make throughout your content. Statistics make all the difference to not only the quality of your content but also the reliability of your business. Leaving out the facts can be extremely detrimental. In the digital era of fake news, it can be difficult to know what’s real and what’s not. Be sure to cite your sources and back up your points, so your audience doesn’t doubt your credibility.

Staying your distance

Alongside building the trust and reliability of your content, you can use it to build rapport with the reader. A common mistake businesses make is that they don’t utilise their content to do this. They stick to cold, hard facts and don’t make their content personable. It’s critical to interject personality into your content and express your business values as well as the benefits to the customer instead of creating content that focuses on selling.

These three points are only a handful of the content marketing mistakes businesses are making. But if you can develop your writing to avoid these mistakes, you’ll be well on your way to creating successful content.

Content marketing that strikes a balance between quality and quantity, expresses your business values, and helps to build a relationship with the audience is no easy feat, if you need help writing blogs, case studies, and other content, get in touch today on 07462 455 894 to see how we can support your business.

Alia Coster