Why environmental consultants should consider content marketing

environmental consultant content

Why environmental consultants should consider content marketing

As an environmental consultant, think about the most common questions you get asked by strangers.

“What do you do?”

“Who do you work for?”

“What type of businesses do you work with?”

“What are you working on at the moment?”

“How did you become an environmental consultant?”

“What did you study?”

It’s neverending! Don’t you wish you could answer all of these questions in as much detail as possible so that people can finally understand you? If they did, they would see how your work is valuable in protecting both the natural environment and business interests. If you had the time to explain, people would find that your work can be interesting, but unfortunately, you can only say so much in a fleeting conversation.

“So, what type of consultant are you?”

Consulting, because of the varied nature of the work, is possibly one of the most misunderstood roles out there. There is a consultant for everything - sustainability, medicine, business, strategy, management, IT, HR, finance - you name it. These vague titles make it difficult for potential clients, and even those who might be interested in joining your line of work, to understand what it is you do and how you work to better their businesses and lives. Yes, they know you give advice and share your expertise, but is that all?

What can content do for you?

Content marketing provides a way for you to not only increase the number of visitors to your website but also turn those visitors into paying clients. You can educate the masses on what you do, show people how you add value, and discuss the impact of your work. The best part is, you can do all of this without having to lift a finger. Hiring a professional marketing company means you benefit from their ability to take the information you give them and spin it into an elegant, grammatically correct, and gripping piece of content, tailored to your target audience. You can concentrate on your work.

The place to be

91% of B2B marketers and 86% of B2C marketers use content marketing because of the way we learn, and the way people engage with brands is changing. 47% of 16 to 24-year-olds and 45% of 55 to 65-year-olds discover new brands through online content, while LinkedIn has become one of the most popular ways of business networking. To increase your brand popularity, and spread the word about your work, the internet is where you should be.

To create amazing content, there are a few things you need to do if you want to capture your audience:

  • Make it original

  • Make it engaging

  • Make it helpful

  • Tell a story

Remember all the questions from the beginning? Well, now is your chance to let them know. You can write content about any aspect of your work, and as long as it fits these four criteria (and is Search Engine Optimised and shared effectively), you can improve your brand image and educate the masses, all while getting new customers because of this.

But, obviously, not everyone is a writer - you are a consultant with highly specialised skills and knowledge in your industry. But translating this into engaging content might be more challenging for those who lack marketing experience.

If you want to get your name out there and assert yourself as the go-to in environmental consultancy, Coster Content will get you there. We train you and your staff in everything you know to use content marketing to increase your brand recognition and sales. But, if you would rather focus on your business, we can do your marketing for you. All you need to do is give us a call on 0161 413 8418.

Alia Coster