3 top tips for improving your web content

improving web content

3 top tips for improving your web content

In this day and age, every business needs a fantastic website. But, there's a critical difference between having a website for your business and using a website for your business. This lies in the type of content you choose to post. There are things you should do on your site to maximise the return you see from your monthly content retainer and your existing content. But now we're looking to the future. Once you’ve sorted out the old web content, it’s in with the new.

Have enough content

Posting helpful, original content is one of the best ways to drive people to your site and widen your customer base. Content marketing costs 62% less than outbound marketing and generates three times as many leads. And, it stays on your site forever, bringing conversions for a lifetime. If that’s the case, you may be wondering why your website hasn’t been performing as well as you were hoping. Content marketing takes some time to become active, but when it does, you’ll notice the boost to business. To make things as fast as possible, it’s vital you are posting enough content.

One blog every few months isn’t going to get you anywhere. Nor will really short blogs. What you need is a good strategy. Technically, there is a minimum of 300 words per page for your content to be effective, but ideally, you should aim for 500 to 900 words. It would also be useful to release a monthly guide at around 2,000 words; or offer it as a free eBook. Say you were running a home improvements business, for example. You could post one blog a week that relates to different aspects of home improvement, such as the top interior design trends of 2018.

Then, your monthly guide could be a much bigger piece, with more in-depth, industry-specific information. It should contain information that will remain relevant but has a personal touch. This strategy targets the people who want to hear from your brand. It also drives traffic to your website from people who don’t even know they need your brand yet.

Break it up with stunning imagery

On your website, words are powerful. But so are your images. These should be eye-catching and reflect what you're writing about. But, they should also show what your firm is about. Excellent quality photography suggests you're running a high-quality business. Just as poor quality, blurry, and irrelevant images will say the opposite about your business. You can convey the highest degree of professionalism through the photos you use. This is important because 80% of potential clients will check your website before doing business with you.

What puts many people off using professional images is that they can be expensive to produce. Photographers have trained extensively to be good at what they do, and we should pay them accordingly. But, there are some photographers who, out of the kindness of their hearts, donate professional quality images for free public and business use. You can choose from hundreds of beautiful pictures on the internet, without the fear of any copyright infringements. The most common websites for finding these images are Unsplash and Pexels.

Optimise all pages and use keywords

Making sure people can find your business on Google is about more than creating fantastic content, although that is undoubtedly the most significant part of it. Google has developed complex algorithms that crawl through the internet deciding whether your content is relevant, and of a good enough quality to rank in its search. Hundreds of factors go into determining this, but mainly you need to add search engine optimisation (SEO) to all blogs and pages on your website.

One of the main ways to do this is by using keywords. If your text doesn’t contain keywords, how does Google know what your blog is focusing on? A keyword can be a word or phrase that people often search, and that you want your site to show up on Google for. An example could be ‘waterproof tents’ as a keyword for a camping company. Choosing the right keyword requires you to know how powerful it will be in helping you rank. We can teach you how to do this, and how to optimise all aspects of your website for search engines at Coster Content.

Why not get in touch today on 07462 455 894 for a chat about how our services help bring businesses to the top of Google and their industry. We will be more than happy to show you the ropes.

Alia Coster