Why it’s important to invest in your staff, not just your business

Invest in your staff

Why it’s important to invest in your staff, not just your business

When running a business, the ultimate goal is to be successful. Whether this is in relation to revenue, competition, or representation depends on a variety of factors. This can include both the purpose of the business and the ideas of the business owners themselves. 

But it’s important to consider how your business is achieving these goals; one way of reaching this is through your employees. When it comes to investing in your business, it’s not about where you invest - it’s about who you invest in.

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Your employees are the people at the forefront of your business. Without them, your company would not exist or perform at its current level. It’s important to let your employees know how much you value them and their efforts. Whether they’ve been there for one week or 10 years, a little praise goes a long way.

Being there to support your staff at the beginning of their journey is something they’ll never forget. Starting a new job can be intimidating, no matter your age or experience. Knowing you have the support not just of your fellow employees but also the big person in charge can mean a lot.

Sharing information through training is just one way that you can show your support for those working for you. Whether it’s teaching them about the values of the company, a new IT skill, or even introducing them to colleagues from different departments.

72% of employees even consider financially contributing to their training. This shows how much they value their own personal progression. If people are constantly stuck on the same level and not given new opportunities to explore new skills, their job will become dull and repetitive. They're more likely to lose motivation and become disinterested. Therefore, they won't perform as well, and neither will your business. With a third of UK employees being disappointed with their opportunities to progress, training is one simple step that shouldn't be ignored.

Other incentives

Training is just one way you can invest in your staff. No matter the size of your business, there is always something you can give back to your employees to show that you care. With disengaged employees costing U.S. companies up to $550 billion a year, small incentives can show your employees reasons why you value them.

Staff days out, reward schemes, or even a simple email to let someone know how well they’ve done that week. These are all things which will make your employees feel valued and appreciated. Letting your hair down and getting the chance to get to know your team is a brilliant bonding tactic. Getting to know a bit more about the individuals without getting too personal will mean they find it easier to approach you with any questions or queries they may have in their working life.

We all know what it’s like to have a tough day at work. Showing you understand the needs of the individual and offering an understanding and equal rapport in the workplace is something which all employers should offer. 89% of workers at companies that support well-being initiatives are more likely to recommend their company as a good place to work. Building a relationship with your staff will not only make them feel more respected and equal but it will also help to build the reputation of your company.


Making sure you get feedback every fortnight - or even once a week - lets your staff communicate with you. They can anonymously tell you what they find good and what they find is lacking. Offering a survey only once a month is not regular enough. 

People may have forgotten their positive experience or issue in this time. They want to tell you what they think now and what you can do. Leaving issues to escalate for too long can result in your employees feeling distressed and unenthusiastic.

Putting time and money into your staff is a worthwhile investment. It lets you build a better rapport and working environment, as well as understanding what it is your business is doing right and wrong. It has substantial benefits on the functioning of the workplace, as well as how you, and the business itself, is perceived.

Here at Coster Content, we understand the importance of training your staff and allowing them to reach their full potential. To find out more about how we can help you benchmark your staff or help them improve their written communication skills, you can view our services here.

Alia CosterComment