Which 5 habits are killing your content?

killing content

Which 5 habits are killing your content?

Consumers can smell a sales pitch a mile away, and ad-blocking has become the norm. This is why more and more businesses are turning to content marketing. In fact, 84% of people expect brands to create content. As well as this, 74% of companies state that content marketing is increasing their lead quality, quantity and driving traffic to their sites. But, for you to get the same results, your content marketing needs to be done right. The only thing standing in the way of success is yourself.

The Bonsai effect

When I first moved into my own house, I was given a Bonsai tree as a housewarming gift. I already had a pretty poor track record of keeping plants alive, but with a beautiful plant like this, I wanted to change that. So every day I watered my tree at the same time without fail. It was going fine for a while, but after only a few weeks I noticed the leaves were starting to wilt. What was wrong?

I was doing everything right. I gave it water and rich soil, but still, it continued to die. It didn’t take long for my Bonsai tree to die completely. I told my mother there was something wrong with the tree, and that I did everything I could to nurture it. It must have been diseased. But after only a short conversation she revealed to me that Bonsai trees were not meant to be watered every day. In fact, it was my insistence on watering the tree so much that had caused its roots to rot, its leaves to fall off, and its quick departure into the afterlife.

Sometimes, we know what we have to do, but not always the best ways to do it. What we think is the right way to do something can actually be destructive and lead us away from our goals, even if we don’t mean it to be. Writing content for your business is no different.

Read the small print

We are often so enthusiastic about getting amazing, fast results with our content that we don’t stop to think about whether our actions are really what is best for our business. We know content is king, and we have seen the statistics to prove it like how it creates three times as many leads as traditional marketing per pound spent. Or how it costs 62% less. Or how it can improve brand loyalty and keep the profits flowing in. There is a lot of focus on how great content marketing is, but a lot less emphasis on the fine print which reads something like this:

Content marketing is invaluable to your business only as long as you do it in a practical, methodical, and beneficial way.

So many of us skip the small print and understandably want to head straight to the benefits. But, on the way, we often find out that our utilisation of content marketing isn’t the best for our business. In fact, our actions could be hindering the effectiveness of our content marketing and not allowing our businesses to shine.

Don’t worry. In this five-part series, we will go through the most common self-defeating practices that stop your business being the raging success you want it to be. You’ll have all the information you need to make sure every step you take is a step in the right direction. You’ll have lasting knowledge on how to utilise content marketing for the best results.

What are the five most significant problems we need to solve?

  • You don’t have a content marketing strategy

  • Talking about your brand too much

  • You don’t promote and distribute your content

  • Your process is broken

  • You don’t have a budget for content marketing

Just like the water to my Bonsai tree, these are the practices that often go unnoticed but can allow a prosperous business to wilt. We don’t want that to happen.

There is no better time than the present to make the necessary changes to your marketing plan that will push you to the top of your industry. If you'd rather avoid the stress, Coster Content can take care of your marketing needs for you. For more information on how to improve your content, visit our website. Or, contact Coster Content today on 07462 455 894 for an informal chat. Watch this space for the best ways to beat the self-defeating practices that are killing your content.

Alia Coster