5 habits that are killing your content - Number two: Poor content distribution

killing content distribution

5 habits that are killing your content - Number two: Poor content distribution

If content was put on the internet, but nobody was around to read it, does it make an impact?

The answer to this one is simple: No. Content needs readers for it to work its magic. But, a great content writer knows how content distribution works to promote their brand so that after a while, it shares itself. Failure to do this right can kill your content, so what can you do?

The power of content marketing

Content marketing is now the standard way to connect with your audience. That’s because it’s the best way to increase interest in your brand and turn potential customers into new ones. Creating valuable, original, and relevant content is a surefire way to build up a relationship between your brand and your clients, but only if you do it right.

When you do, you’ll generate triple the amount of leads that you would get with traditional marketing. The traffic to your website will increase, and as a result, so will your sales and profits. It sounds simple, right. But the key to harnessing the power of content marketing is dependent on your ability to get people to read it. This is one of the things that people often fail to do which impedes on their success. Start making your content worthwhile today by improving your distribution strategy to share it in the right places at the right time.

The power of SEO

You’ve probably heard the letters SEO over and over again. There’s a reason for that. If you’re not carrying out search engine optimisation (SEO) when posting your blogs on your website, your content won’t have much reach. This is because SEO ensures that your content is relevant, cohesive, original, and discoverable on search engines. These are the perfect ingredients for great content with a lot of reach, the kind of material you need to be creating.

Without SEO, it is unlikely your content will be discovered through simple search engine queries. As a result, minimal numbers of people will read it and share it, and allow it to turn into something bigger. For great content distribution, you need to start with SEO.

Once you start carrying out SEO, over time, it is likely that the mere existence of your content will drive traffic to your site. The relevant content will strike a chord with someone who reads it. In turn, they will share it with their friends, probably on social media, who will share it with their friends and so on. All the while, people are visiting your site and getting to know your brand and products. When this rolls around, you won’t have to lift a finger with old content, which leads us to our next point.

The power of social media

Social media is not only an excellent way for your customers to share content on your behalf. You should be making an active effort to share your content on relevant social media platforms with the target audience. This has never been easier. Social media sites like Facebook and LinkedIn can link the exact people who will be interested in your products with your ads. How convenient is that?  All you need to do is make sure your content is interesting, engaging, and original. Then start distributing it on these sites.

To have an even more significant effect, you should look to see which social media platforms have the highest number of users in your target demographic. Start with them. Despite the benefits of social media content distribution, many people get disheartened at first when they don’t see results. Don’t worry. Content marketing takes time to become productive, usually with a minimum of six months, but often longer. This is normal. If you work hard to distribute great content consistently, you’ll soon start getting the likes and shares you need for a more profitable business.

Not distributing your content is one of five common self-defeating practices that get in the way of your own success. You can solve this minor issue right now. But, if you need an extra helping hand or someone to lighten the load, get in touch with Coster Content today on 07462 455 894. We’d be delighted to help.

Alia Coster