5 habits that are killing your content - Number one: Not having a marketing strategy

killing content strategy

5 habits that are killing your content - Number one: Not having a marketing strategy

Content marketing without a well-thought-out, detailed plan is like shooting a gun with your eyes closed. You are taking a massive, dangerous risk, and there’s only a small chance you will hit your target. If you don't plan right then you could be killing your content.

A shot in the dark

The Content Marketing Institute recently revealed that strategy issues, including a lack of strategy, or a developing/adjusting strategy, is the third most significant factor leading to stagnant business success. 49% of companies fail to utilise an adequate marketing strategy when it comes to their content marketing. Instead, they take a shot in the dark and miss their chance to grow their business and become key players in their industry.

Why do so many people go without a solid content marketing strategy?

Many myths are surrounding the use of content marketing strategies. These may hold you back when it comes to using original, influential content to better your business. It could be that you've heard common misconceptions like:

  • Content marketing plans are expensive to create professionally

  • Content marketing plans are always easy to create and maintain

  • You don’t need a content marketing plan for your content to be successful.

All of these statements aren’t exactly true. If you have found yourself adhering to any of these misconceptions, it’s not too late to change your ways. You can still implement a marketing plan that allows your content to bring in the leads and traffic you desperately need. If you don’t, it’s likely that no matter how much time, money, and effort you put into creating original, helpful content, it will always miss the mark. You won't be able to expose it to the right people at the right time.

What does an effective content marketing strategy look like?

A content marketing strategy that is going to push your brand in the right direction comes down to three simple questions: Why, who and how? Why are you creating content? Who are you helping? How will you help them in a way no one else can?

Your content plan, on the other hand, is tactical and specific. For example, how much content you will write, where you will post it and when, what type of material you will create, and who on your team will provide it. This plan comes after your strategy, but both are equally as important.

The benefits

Having an accurate, viable, and efficient content marketing strategy means you’ll no longer be putting all of your efforts into something unlikely to be beneficial. Having a strategy means there is one less thing holding your brand back. Content marketing strategies:

  • Help with organisation

  • Make your content more effective

  • Save you time, money, and energy

  • Help you justify higher spending on marketing and identify resources you will need

How to create a marketing strategy

By far the best way to go about getting your business content back on track is to bring in the professionals. Content marketing companies do extensive research on your business, competition, and target markets allowing your content to be the most successful it can be, all for a reasonable price. If this isn’t the option for you, when creating your strategy, try to remember the three central questions. Who are you writing for, why are you writing, and how will your content help? The details will all rest on these fundamental questions.

Creating a marketing plan is necessary if you no longer want to hold your business back from its potential. If you’re in need of a helping hand with your content marketing strategy, why not get in contact with Coster Content today on 07462 455 894. We’d be delighted to help.

Alia Coster