Leveraging your staff’s expertise for excellent content

Leverage your staff's experience.jpg

Leveraging your staff’s expertise for excellent content

What are the most important factors when it comes to producing fantastic content? Search engine optimisation? After all, in 2017, Google accounted for over 79% of all global desktop search traffic. Maybe making sure it is tailored to your audience and the tone of your business is more important? Or posting enough quality content?

These are all important things to consider. But sometimes the most critical, yet hardest, parts of content creation are making sure your content is packed full of helpful, accurate, industry-specific knowledge in one original piece. This can make or break the results you see from your content. But achieving it might be simpler than you think.

Get to know your staff

Do you know who your staff are? Not their preferred lunch spot or whether they’d rather work on a Windows or Mac computer. Do you really know who they are? If you want to create quality, original content, getting to know your staff could be the in you need. You may find that your team have a whole host of skills and expertise that they don’t use for their everyday job, but can be invaluable for your business.

Perhaps a staff member did a technology-related degree and are passionate about all the latest technology. That means you already have a stream of content that can be accurate, original, and cutting edge when it comes to the latest gadgets. Perhaps another staff member is deeply passionate about travelling and has travelled to more countries than you could dream of. Here you have an endless supply of knowledge about travelling, various countries, and different cultures. That’s another angle your blogs could take.

Imagine if every staff member had a passion that they loved and were incredibly knowledgeable on. You don’t have to imagine. The chances are that most of your staff have plenty of expertise that is waiting to be unlocked. You just need to tap into it.

Leveraging that expertise

If you’re writing for your own blogs, with this vast array of knowledge available to you, you can produce a high volume of original content. The range of topics you can discuss is hugely increased making the creating of an effective content plan a simple task. It’s an excellent way to boost your productivity and add value to the quality of your service.

It’s a simple trick to experience tremendous results, but getting to know where your staff’s passions lie can improve the value of your content infinitely.

If you find yourself in need of a broader knowledge base when it comes to content creation, or are struggling to get your feet off the ground, get in touch with Coster Content today on 07462 455 894. Our team can either produce the content you need or teach you how to do it yourself.

Alia CosterComment