Print vs digital marketing: why you need both

print vs digital marketing

Print vs digital marketing: why you need both

Although digital marketing has taken over, it doesn’t mean that print is dead. There are several benefits to producing physical material that digital doesn’t have. What marketing assets you require will vary from industry to industry, but it’s likely that you’ll benefit from a mix of both.

Audience

Target audience plays one of the most prominent roles when deciding whether to keep your marketing online only or not. If your audience is older, then they might not be familiar with the digital world and possibly don’t use social media at all. In this instance, print media is the holy grail when it comes to marketing and raising awareness of your business.

Young audiences will also respond well to physical marketing. Not every young person is glued to their phone, and you can never underestimate the visual appeal of print media to an audience of any age. Be it flyers, letter drops or adverts in newspapers or magazines, these traditional forms of marketing still have their use in today’s world. Around 45% of individuals who receive letter drops, keep the adverts with at least a 1% response rate. This might seem small, but that 1% can make all the difference to your business, especially if you’re just getting started. Even 82% of internet users trust print ads when making a purchase.

Having a tangible item to read through, especially if you offer brochures or magazines, is a big selling point. It’s something that people can take their time to read, though without distractions and a glaring screen. Think about travel agents; all different ages and types of people continue to go in store or flip through the brochures proving that not everything is done online.

New business

Another aspect of digital marketing to think about is how established your company is. If you’re only just starting, letter drops are just one way to help you reach potential customers or clients. It takes time to build a digital following, but with physical marketing, you can get your business name out there while also learning more about your target audience.

Of course, just because anybody can know your business and like your content doesn’t mean that they’re your ideal audience. However, you can choose specific locations to send print marketing and test who responds. It’s especially effective if you’re a local business seeking local clients.

Read later

A significant selling point of physical marketing is its usefulness at events. While you can use technology like tablets and iPads at your booth, it can be even more effective to send them away with a flyer or brochure. There are several reasons why this can be beneficial. For example, you’re hosting a pop-up stand on a busy shopping street and are trying to grab the attention of everyone around you. If they’re rushing to catch a train, they won’t have time to stop and talk to you, but what they can do is take a leaflet to read later. Paper pays off, with catalogues and flyers, on average, offering a 62% return on investment (ROI) rate; this ranks higher than digital forms of marketing such as television or social media.

Although digital marketing continues to be effective, in certain industries, print marketing still has its place. Often, a mix of the two makes for a powerful strategy.

If you need help with content marketing, we can help. Whether you need blogs or brochures, at Coster Content there’s no job too big or small. Get in touch today on 07462 455 894 to see how we can support your business.

Alia Coster