4 ways to recycle content so it goes further

Recycle content

4 ways to recycle content so it goes further

Waste is something our society is slowly, but surely, starting to move away from. Times have changed, and being overly wasteful is no longer a sign of wealth, and prosperity like it was in the 50s. So, we’re moving away from this, preferring to recycle, which often saves us money. This is a great habit, but it shouldn’t only apply to tangible things. What about times when you don’t allow things to reach their full potential and don’t make the most of something? That’s a waste too. So, why don’t we apply this mindset to our content?

Why should you make your content go further?

By making your existing content new, its effects will last longer. You’re stopping its marketing potential from going to waste. It could also save you a few pennies in the long run. In this four-part series, we’ll go into detail about how you can recycle your old content. That way it’ll keep bringing you leads, getting you likes, gathering interest in your brand, and making you money.

We’ll look at:

  • Cutting up and compiling your old blog posts

  • Exploring new formats

  • Reworking old content for internal education

  • Using content on Quora and Pinterest

Let’s take a look at the first way to reuse old content.

Reworking your old blog posts

It isn’t hard for us to point out the benefits of creating blog posts for your business website. Blogging, when done right, increases your search engine traffic, makes your brand more relatable, improves conversion rates, generates inbound links, and increases leads. We could go on all day, but we should focus on what is less visible: the ways to keep hold of these benefits for longer. Content can be reused and repurposed, either by being cut down or compiled together to create different types of information.

Cutting up your blogs

What we mean by ‘cutting’ is rather just selecting interesting pieces of information from your blogs and making them stand out elsewhere. For example, do you have a blog that is full of interesting statistics? Try taking these out of your blog and posting them as tweets.

If you want to get even more leverage out of those stats, add click to tweet links in your blog so others can share them too. Or, create Twitter-friendly images and post them. You don’t have to stick to Twitter. If there are small snippets of interesting info or pictures from past blogs, you can post these on other social media platforms like LinkedIn or Instagram, which is one of the most powerful marketing tools available.

Compiling your blogs

Compiling blogs is a great way to create new types of useful content for your audience. You can produce e-books or guides for your customers that help them, and make you look like an authority on certain topics. All you need is a plethora of evergreen blog content. This is content that remains relevant over months or even years. You’ll also need to have produced enough information on the same topics. If you have, compiling e-books and guides are a great marketing tactic.

You can get customers to opt in with their contact details in exchange for your ebook because they are so valuable. Also, compiling your old blog posts into longer guides increased the word count. Higher word counts on posts often mean more traffic, because users today seem to prefer content that is more detailed and value-packed.

Repurposing content from your old posts is one of the best ways to enjoy optimal ROI from your hard work, or from investments you made with a marketing company. Cutting up or compiling old posts isn’t the only way to repurpose old content though. Keep an eye out for the next instalment of our four-part series discussing how to reformat old content to give it new life!

Coster Content works with you closely to ensure your brand's promotion is effectively increasing your profits. If your company’s marketing needs an extra boost, don’t hesitate to get in touch with us on 07462 455 894, or take a look at our services.

Alia Coster