Small renewables - saving us from the big six

Small renewables

Small renewables - saving us from the big six

Windmills on the horizon. Solar panels on roofs. Yes, it looks like the renewable revolution is in full swing. But this is making a molehill out of a mountain; we still have a long way to go if we want to live our greenest lives.

In recent years, the big six energy companies have been making their mark on people’s household bills and, needless to say, the climate. They aren’t completely to blame for global warming, however, they aren’t making a swift transition from fossil fuels to renewables easy for energy consumers. Could new startup green energy companies be our saving grace and get us out of the clutches of the big six?

Who are the big six?

The big six encompasses the biggest energy providers in the UK:

  • British Gas

  • EDF Energy

  • E.ON

  • Npower

  • Scottish Power

  • SSE

British Gas is the company with the highest renewable energy supply at 43%. In contrast, EDF barely supplies customers with 12% renewable energy, the lowest of all six.

With only six companies holding a market share of 77%, competition has been lacking, allowing these companies to take control of energy prices. However, in recent years, the big six’s market share has been challenged, watching their share fall from 85%.

The challengers

We’re living in a bountiful world of startups and the UK loves SMEs. Some are great, others might not make it through the year, but many people are rooting for the host of renewable tech and energy startups to succeed.

With more choice and more innovative solutions to green energy, we may finally escape the clutches of oil and gas and build a greener world, overcoming the power of the fossil fuel industry. With the help of renewable tech startups, we can finally put the power of consumer choice to work for a better future for the planet.

Here are a few promising startups and SMEs to look out for:

  • Bulb - To tackle the soaring cost of energy, two energy industry veterans built a low-cost, renewable energy supplier in 2014. They offer 100% renewable electricity and 10% green gas produced from organic matter. Bulb is fighting the myth that renewable energy is expensive and a premium product. It should be available to all as standard.

  • Ecotricity - They market themselves as Britain’s greenest energy company, but they’ll have to contend with Bulb over that. As well as producing 100% renewable electricity, their energy is certified vegan.

  • Good Energy - This renewable company provides electricity from sun, wind, and water using local generators in the UK. While they still offer gas, they promise to neutralise your emissions through verified carbon reduction schemes.

Why isn’t everyone switching?

At first glance, it might seem strange we don’t hear more from these renewable energy companies in the UK. We might expect them to be more popular than they are. But going up against the big six is no easy feat. They have the capital available to advertise extensively, easily adjust their rates, and they’re perceived to be more convenient.

Despite this, based on an annual consumption of 3,100 kWh electricity and 12,000 kWh gas in the Eastern region, using Bulb as an energy supplier, for example, could save you around £300. The savings to the planet from using renewable energy are mind-blowing. Perhaps it’s time for these renewable energy companies to up their marketing game because when it comes down to it, they’re cheaper, cleaner, customer focused, and planet friendly. What more could you want?

Building awareness

Many SMEs and startups in the UK, while armed with a brilliant idea, don’t have the capital to compete with a large company’s ability to force television and radio advertising. Luckily, today, there are far more effective, competitive, and economical ways to promote businesses online, which can help the underdogs like Bulb, Ecotricity, and Good Energy get the word out about their fantastic services and become leaders in their industry.

Using the power of content marketing, Coster Content gets people to love and engage with your business, not because they have to, but because they want to. And, with Coster Consultancy, we can teach you how to do this yourself. For more information, get in touch with us today on 0161 413 8418.

Alia Coster