Are you taking full advantage of LinkedIn?

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Are you taking full advantage of LinkedIn?

If you’re not on LinkedIn in 2019, you’re making a big mistake. It is the number one lead generation tool. It has been crowned by many as the most powerful marketing tool of the 21st century. One study even revealed that 85% of jobs are filled through networking, and a large part of that happens on LinkedIn. But is your profile allowing you to take advantage of these fantastic opportunities?

How many of your connections do you know?

LinkedIn isn’t Facebook, Instagram, or Snapchat. It’s not an easy place to get mindlessly lost, scrolling through your feed for hours on end. You don’t log on to just see what you might find; you need something, and the only way to get it is through networking with the people you have connected with. Unfortunately, for the shy people reading this, this means interacting with your connections, not just pressing the accept button and occasionally liking a few of their posts.

You need to connect with people who add value to your circle. If you find you have connections you don’t know, don’t speak to, or have nothing to do with you and your goals, you don’t need them in your circle. Delete them and refine your feed to the most relevant content and connections to increase your chances of reaching your goals on LinkedIn.

Can you hold a mutually beneficial conversation?

Now you have purged the unnecessary and unhelpful from your profile, it’s time to ensure you are communicating properly with your connections. You might be tempted to send paragraph after paragraph explaining your work and your goals, but this doesn’t always go down well. LinkedIn might not be like other social networks, but you can still get ghosted.

If you were speed dating and your partner immediately spewed everything about themselves, telling you they want kids and you’re welcome to meet their parents this weekend you might be a little scared, and you probably wouldn’t want the conversation to continue.

It’s the same on LinkedIn. Talk to people like they are people. You might want something from them, and that’s okay, but some might get offended if you immediately try to sell them a service or get them involved in your company. Others don’t have time for chitchat. They want to get to business. It’s up to you to read the room and make sure you find a balance that works for you.

Can people get in touch with you?

You’ve got the right people in your circle, and you’re a smooth talker, but what happens next? What if one of your new found leads wants to get in touch with you, so they scroll through your whole profile only to find zero professional contact information or context? You may lose out on a genuine opportunity.

Always keep your contact information up to date. Providing multiple contact options allows you to cover your bases. Some people prefer email over text. Others prefer to speak directly over the phone. But LinkedIn makes this easy for you by giving you a designated area for your contact details during your profile setup, which you can edit at any time. All you have to do is update it when things change.

And there you have it. These are the basics for making sure you can network effectively on LinkedIn. But, like with all social media, LinkedIn sometimes takes some getting used to for new professionals. So keep an eye on our future blogs for more helpful information.

Coster Content Consultancy aims to equip our clients with the skills they need to fit in and prosper within the modern age of digital marketing. To find out more about how we can train you to become a better writer and a marketing pro, get in touch with us today on 0161 850 9395.

Alia Coster