How to build a winning work culture

Work culture

How to build a winning work culture

Work culture has always been important, however - with the rise in technology, flexible working, and new industries - how the workplace operates is developing and changing to allow for increased employee retention and happiness, which in turn is effortlessly developing productivity. The figures speak for themselves; efficiency is rising as employee satisfaction increases. Employees who are highly engaged are 38% more productive. So, what is culture exactly?

What it is

Workplace, or organisational, culture is the lifeblood of your business. It should reflect your brand’s values, beliefs, and personality. The culture and brand should match. If they do not, your company is not working as effectively as it should be. Customers buy into brands known for their treatment of staff. A 10-year study shows that a highly-engaged workplace reflects a 30% higher customer satisfaction level.

Good or bad?

Every business varies, and each will have a different idea on what they believe makes a fantastic work culture that enhances success. However, there is a consensus as to what makes a healthy workplace.


It's a proven fact that working harder and longer is ineffective; if your employees are following this mantra, then they are on the road to burnout. A study of 2,000 employees expressed alarming levels of stress as a result of being overworked.

It doesn’t paint a pretty picture or a productive one. Productivity drops after about 50 hours of work a week, and likely declines long before that, so why keep pushing? Top performers take 17-minute breaks for every 52 minutes of work. If you are looking at a screen all day, this is especially vital.  


Are you empowering your staff? And not just you; are the leaders and managers doing this too? We all want to feel as though we are achieving; work is not solely about the money. We like to learn, develop our knowledge, and be challenged. You might be encouraging employee happiness, but managers and leaders might be doing the opposite. Common issues include not being listened to, ideas not being shared, and micromanagement.

When it comes to micromanagement, many find it to be patronising. They see it as a block that limits individuality and adds pressure to an already hectic environment. A step to take in eradicating it is to have staff step back, and reflect on their behaviour and management style; ask your team how they feel and how communication could be more effective. Figures show that 75% of employees will stay with a business if they are listened to and that 38% of employees lack initiative and productivity when their ideas or concerns are dismissed.


The traditional way of working behind a desk at the office is no longer improving productivity - it is making it worse. Employees who work remotely are 13% more productive. If possible, it might be worth trialling the idea with those who would benefit the most, for example, if they have young children or health issues. Nine out of ten people say flexible working increases motivation and boosts efficiency.


If your staff need to be in the office, it's worth thinking about whether or not the environment is comfortable. It doesn’t need to be filled with luxury furniture, but it does need to be clean and spacious. Nobody wants to work in an environment that is drab, dull, and doesn’t contribute to a lively workspace. Our surroundings can have a significant effect on our physical health, emotional well-being, and motivation, so it's essential that the workspace reflects what you want your business to achieve.

What can you do to make your work culture better?

  • Listen to staff

  • Avoid micromanagement

  • Value employee health

  • Don’t follow the work longer and harder idea

  • Allow for flexible working

  • Invest in employee training opportunities

Depending on how classic your values are, the idea of change might be difficult to accept. But in this day and age, with a changing workforce, it's important to be flexible as a business. If you implement some of these ideas you might see a positive shift in your company.

Take the strain off your hardworking staff by outsourcing elements of your business. Doing so will reduce workload and minimise stress; leaving you with a winning work culture. Coster Content can help your team to enhance their performance by working with you on developing your strategy and crafting original content. Contact us today on 07462 455 894.

Alia Coster