What’s with ‘Instagram influencers’?

Instagram influencer

What’s with ‘Instagram influencers’?

We’re (mostly) a young bunch here at Coster Content, so we’re well versed in the world of social media. And we mean both the good side and the bad. Brittany is here to tell us about the growing trend of Instagram influencers and what effect they’re having on us all...

Whether it’s fashion, food, fitness, or just downright foolery, Instagram has a knack for promoting your average Joe. It gives people the chance to become an online sensation and, in some cases, a celebrity. But why are people so bothered about these individuals? What do they offer? Why is their dinner so much prettier than mine?

Easy money?

An ‘Instagram influencer’ can be described as someone who holds substantial sway over how the users of Instagram perceive them. But what separates them and regular users is how they make their audience view other businesses. How these individuals use their status is completely up to them. Some use it to promote their talents, others to give helpful advice to others, or some even simply just to show the world how good looking they are.

This sensation of posting photos for people to like, comment, and share with others has become a brilliant business venture for some. Getting paid up to £10,000 for a one-off post when collaborating with brands. A simple smile, hold of a box, and a caption describing the amazingness of the product is enough to achieve just this and, surprisingly, the public love it. With 86% of women using social media for purchasing advice, it’s no shock that the likes of Kylie Jenner are getting involved. Especially to promote their own products.

With 72% of major brands saying they are dedicating a sizeable portion of their marketing budgets to influencers, it’s an opportunity you wouldn’t refuse, even if it is just for the free clothes. But it’s not all smiles for Instagram influencers. They also receive a lot of stick for their choice of profession.

Influencing the influencer?

Although the world of Instagram may seem like a fun, harmless platform, it can also have extremely detrimental impacts on the lives of the influencer. People only post what they want others to see, and no one wants to see a hot mess. So the likelihood is, you wouldn’t post that photo you just sent to your best friend on Snapchat of you hungover.

There’s a lot of pressure for social media influencers to post things that are going to appeal to their audiences. Although they may be a beautiful person you admire, that doesn’t mean they haven’t taken hours out of their day to choose an outfit, location, take hundreds of photos, and spend hours editing. This can be damaging to both the minds of those posting the photos and those liking the post.

Selena Gomez has recently deleted the app from her phone to escape all the negativity of the social media world. She has stated that it would make her feel depressed and unhappy with her body. Spending too much time fixating on your appearance can be very damaging to both your mental and physical health. This is an issue for a high percentage of social media users, no matter what end of the post they’re on.

Picture posting positivity

This blog post is not to say that Instagram is the devil of all social media platforms and everyone should stop using it immediately. It can also be used for good, and often its users are aware of the negative impacts it can have on vulnerable people. There are even articles on how you can use your account to develop a positive mindset.

Instagram also has substantial benefits in raising awareness for a variety of causes. From promoting charities and praising others, to giving people support on topics such as LGBTQ+ and body issues themselves. It can be a social hub that creates a community for those in doubt or seeking a friend, and sometimes the influencer can be just that person.

Seeing like-minded people in the world can help with confidence and positivity, as well as allowing you to meet people in similar positions to yourself. How you use social media is a personal choice, but using it to empower one another is just one way we can use social media in a beneficial and supportive way.

It’s nice to be important, but it’s more important to be nice.

If you’d like to find out more about how we here at Coster Content can help you create content to empower, or even simply to promote your brand or business, you can check out our services here.

Alia CosterComment