The wonderful world of online reviews - why review writing is important

Online reviews

The wonderful world of online reviews - why review writing is important

The all-writing, all-dancing Courtney is back once again. She’s thrown some shapes on the dance floor, but now she’s here to talk about the wonderful world of online reviews in our latest entry in the Writer’s Corner...

I spent a large portion of my last year in university reviewing new crime novels and theatre shows, a job I absolutely adored. After the novelty of attending fancy shows and getting books fresh off the press release wore off, I wondered what the purpose of my writing was. Who was reading this? Did my opinion matter? Am I helping these authors and theatres with my writing.

Reviews may seem trivial and fun from an outside perspective (a comment I got a lot from people when I wrote them) but there’s no doubt they’re important for authors, actors, directors, and every other person who’s helped create this piece of work. You only need to look at the data that’s floating out there to find out why that’s the case - 91% of 18-34-year-old consumers trust online reviews as much as personal recommendations, and 86% of consumers read reviews for local businesses, including 95% of people aged 18-34, in 2018.

They reach a diverse audience

Online reviews are a way to greet a diverse audience and allow a variety of people to read your work. Not only are you broadening your own writing and getting your work out into the world, but you’re also helping the show, company, author, or publishers - basically whoever you’re writing about. It’s a win-win scenario for both parties.

Brand loyalty

TripAdvisor, Facebook, and Yelp reviews are a great way to check recommendations and a go-to for customers travelling to new places and want to find restaurants and bars. People reading reviews or writing their own positive ones on social media are far more likely to read what you’re putting out there as well. This will generate business for the companies you’re helping and exposure for actors and authors.

Creates passionate writing

We know that writing is hard. You can spend endless nights staring at your screen, slowly losing inspiration. Writing reviews is a great way to refresh and revive your flow because you’re essentially just writing your opinion and how you feel - whether that’s complete disdain or expressing your love and appreciation.

Review writing is basically a more professional form of gossiping which reaches a wider audience than your inner circle. It’s the same as telling your friends about a great new restaurant you’ve been to, or a show you went to see one weekend. However, with reviews, you can express and describe with grandiose detail! Your passion will flow through your fingers. So, the answer is yes - review writing is helping people, and it does matter.

Alongside her review writing, Courtney has a wide experience in writing content for businesses. She is just one of our many talented writers who has helped multiple clients reach their full content writing potential. If this is something you think we can do for you, feel free to get in touch.

Alia Coster