Who’s afraid of the big bad blog: is your blog actually useful?

Big bad blog.jpg

Who’s afraid of the big bad blog: is your blog actually useful?

Although we believe that anyone can try their hand at writing, writing a good blog is its own challenge. It takes time, planning, and hard work to get into the habit of writing to a high standard. There’s a great deal of good blogs out there, and an even greater deal of the not so good. You might think that your content is helping you boost your sales, develop brand awareness, and gain new customers, clients, and followers, but in reality, it might be having the opposite effect.

Usefulness

Writing a good blog means writing something useful. If you’re not doing, you should rethink your content strategy. It’s critical that you talk to your readers, not at them. If your blog content says a lot without actually saying anything then they’ll lose interest. Blogs aren’t for you; they are for your customers. Bad blog practice includes focusing on your business instead of helping your customers find an actionable solution to a problem or learn something new.

Your blog isn’t a used car shop

A major blogging faux pas is using your blog as a digital salesperson. It’s a big sign that you’re writing for writing’s sake. While blogging is a fantastic opportunity to make sales, that isn’t the be all and end all. Your blogs should focus on interesting the reader and helping them learn something new. Talking about yourself from the start won’t convert into sales. Reading content that’s all about you is boring. There’s no way to sugar coat it. If you’re not talking about industry news and what’s going on in the wider world, then you aren’t writing a good blog.

Search results

Although focusing on the quality not the quantity of your blogs is critical and keeping the fluff and rambling to a minimum, making your blogs too short is a mistake. Not only does a short blog have very little opportunity to engage your audience, but it also makes it difficult to actually get your messages across. The length can also affect SEO rankings.

A low word count, combined with not writing anything of proper substance, can cause your website to rank low in relation to SEO. One the biggest reason for this is leaving out keywords. If you don’t mention topics like industry news, you’ll miss out keywords and terms that can help boost your blog rankings.

If you’re guilty of doing at least one of these things, your content will lack value which can end up with you in a vicious cycle of ranking low on search results, losing customer interest, and wasting business time writing for the sake of it. Writing because other businesses are doing so is not reason enough for your business to create blogs. If you’re not careful, producing content could have an adverse effect.

Writing a good blog isn’t easy by any stretch of the imagination, but making these subtle differences as early as possible can help to build a bridge between your content, audience, and rankings.

If you don’t have time to try your hand at developing your content writing skills, we can help to convey your messages to your readers while building brand awareness. Get in touch today on 07462 455 894 to see what we can do for your business.

Alia Coster