It’s ok. You can admit it. In the build-up to the new GDPR rulings, you secretly harboured a smug grin. And we know why. Amidst the desperate “please don’t leave us” emails, you knew what was coming. A mere 24-hours later, gone would be the days you’d have to roll your eyes to yet another spam email notification. All those marketing lists you’d accumulated over the years and couldn’t be bothered to unsubscribe from; you’d finally be free! And you didn’t have to waste any downtime buying your freedom back by opting out individually. To GDPR we say HURRAH. And here’s why.
Share with your willing customers
The one thing we’ve always HATED about bought data is two-fold. The poor recipient on the other end probably gets about 30 junk emails an hour. That’s a problem for them and it’s a problem for you – what’s the point if they’re not reading it? Now, customers who opt-in do so because they want to hear what you have to say. So go ahead, share your knowledge and expertise. Talk about what’s going on for you and your industry. Your customers are waiting.
Customers permitted you to be in contactWe’ve sat with customers who wanted help putting an email marketing campaign and their proposal was a series of dropping prices and “exclusive offers”. Stop that. Stop devaluing both your service and your industry. If you truly believe in what you do and your pricing is fair, then start educating your clients. Highlight your value and what makes you different. Not what makes you “the best”. There are so many companies offering variations of the same service, is anyone “the best” anymore? Let’s be real with each other and play to our actual strengths. If it’s something you’re interested in, get in touch with us and let’s talk!
I recently commissioned Coster Content. I needed their content writing services to create some social media posts for a client. We were both very impressed. Creative and engaging copywriting at its best. Alia is fantastic to work with as well. Highly recommended.
Alia writes content for our clients on our behalf and provides an excellent service. She is really creative in her writing which makes it interesting and engaging which is what you need in today’s highly competitive market places.
Been great working with Alia so far. She breaks everything down so well and makes things clear and easy to follow. Has great ideas for moving things forward and is always there to help.
Pop your email in below for your FREE