Search engine optimisation, for those who are unfamiliar, is the best way to push your website up the Google rankings free of charge. You do so by posting relevant, well-written, original website content regularly with strategically-placed keywords. Algorithms will pick up on the fact you’ve got something to say, classify you as important, and begin to drive your website content up to the top of Google. As a result, clients click on your site, not your competitors’. It works both ways though; badly-written, clunky content will get you pushed down the rankings. It’s why we specialise in writing concise content that delivers a message to your readers in an engaging way.
What does your website content give your customers?
Most business owners invest thousands into a glossy new site with all the bells and whistles, but often end up disappointed in the performance with no clue how to fix it. They see the design as the most crucial aspect, not the website content itself. The truth is that both matter. How and where you appear falls under the marketing category. When it comes to digitally showcasing your business, marketing certainly is queen. But content is king. Once you start to harness this philosophy, you’ll see a massive improvement in the performance of your site. More often than not it’s the business owner, a staff member, or the web designer who writes the website content. However, writing and designing are two entirely different trades. It’s like asking your plumber to take a look at that dodgy light fixing while he’s fixing your leaky pipes. It’s important that you find a writer to do a writer’s job. Your website is of paramount importance. It’s the place where all your traffic is driven to through various social media platforms and offline sales. Nine times out of ten, it’s your customers’ first impression of your business. And you know what they say about first impressions. The same Google penalty rule applies here too. No matter how dashing your site might be, if your website content is filled with errors and is difficult to read, you can say goodbye to the hopes of getting pole position on Google organically. You could always pay for it, but why do that when there’s a better way?
I recently commissioned Coster Content. I needed their content writing services to create some social media posts for a client. We were both very impressed. Creative and engaging copywriting at its best. Alia is fantastic to work with as well. Highly recommended.
Alia writes content for our clients on our behalf and provides an excellent service. She is really creative in her writing which makes it interesting and engaging which is what you need in today’s highly competitive market places.
Been great working with Alia so far. She breaks everything down so well and makes things clear and easy to follow. Has great ideas for moving things forward and is always there to help.
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