Plan your content
When you come onboard with Coster Content, we get to grips with:
- Your business and goals.
- Your products or services.
- Your customers.
Your business and goals.
First and foremost, we want to know what you’re trying to achieve. While content marketing is not about selling, if your goal is to improve sales, we’d approach your content strategy in a different way to how we would if you wanted to boost confidence in your brand. We want to know what makes you tick and why you’re passionate about what you do.
Your products or servicesNext, we look at your products or services, and how they compete in the market. Including the features and benefits of what you offer. We also take the time to understand what you’re interested in promoting. Perhaps you have ten services but only want to focus on one. With this knowledge, we can dig deep with our research and tailor your content accordingly.
Your customersOnce armed with your why, your goals, and your services, we then look at your customers. Who are they? What problems do they face? What challenges can you help them overcome? A detailed buyer persona completes the trifecta and allows us to not only have a clear idea on the right tone of voice, but can ensure that we create compelling content.
How does it work?We carry out extensive research on your industry by looking at popular trends, conducting basic keyword research, extracting your buyer persona and brand tone of voice from you, and deliver a SWOT (strengths, weaknesses, opportunities, and threats) analysis on your company. Understanding your goals, we’ll put this research together to plan your content, develop a 6-12 month strategy that allows us to smash your business goals.
I recently commissioned Coster Content. I needed their content writing services to create some social media posts for a client. We were both very impressed. Creative and engaging copywriting at its best. Alia is fantastic to work with as well. Highly recommended.
Alia writes content for our clients on our behalf and provides an excellent service. She is really creative in her writing which makes it interesting and engaging which is what you need in today’s highly competitive market places.
Been great working with Alia so far. She breaks everything down so well and makes things clear and easy to follow. Has great ideas for moving things forward and is always there to help.
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