It’s a common misconception that your content is simply the blogs you create. Writing content is more than the tools you use in your marketing campaigns. It’s a competence of its own that makes a monumental impact on your business. From the emails your staff send to the proposals they create and tenders you apply for. We can write your marketing content for you, coach your staff to develop their written communication skills, or benchmark your existing content, highlighting your strengths and weaknesses, giving you the tools you need to improve.
We’ll write your marketing content.
There is a plethora of ways our content writing skills can benefit your business. Our most common requests are to write monthly blogs, articles, and social media content for our clients. Others want to fix what they already have. We believe there is much more to writing content than the words we put on the page. We consider what we call the “trifecta” when planning your content.
We take your business (that’s your values, the way you operate, and what sets you apart), your services (what makes them unique, what the key USPs are), and your customers (so we can home in on the specific demographic).
We curate a focused content strategy for the year (when writing blogs) and liaise with the relevant people in your marketing to make your content outsourcing as seamless a process as possible.
We’ll train your staff.
Our consultancy services are ideal for businesses that either have their own internal content writers and want to improve the content they produce, or to aid non-content-writing, client-facing staff members.
Sales staff; writing proposals, bids, and tenders, customer service advisors; corresponding with clients, and admin staff; handling both internal and external comms all have a responsibility to produce outstanding content whether or not they realise it.
Convoluted proposals, confusing emails, and illegible correspondence can cost your business both money and reputation.
We will benchmark your client-facing staff, highlighting their individual strengths and areas of improvement, and provide them with the tools and training they need to effortlessly transform into wordsmiths.
Unsure whether you need us or not?
We can benchmark your existing content.
We’re not driven by greed. We started our business because we want to achieve three goals:
• To carve a new way for agencies to operate transparently and deliver on what they promised
• To create an environment in which creative talent is nurtured and harnessed to the individual’s full potential
• To equip businesses with the tools they need to excel in their industry
Perhaps your feel your internal content writer isn’t reaching their full potential, or your client-facing team needs guidance. You need only ask. We will review your content for free and give you genuine feedback. If you’re on the right path we’d be delighted to let you know.
If you’d benefit from some changes, we can look at several options. You could consider our consultancy services or a simple one-off report on the key areas of improvement.
“I highly recommend Alia’s company Coster Content. Quick turnaround, very passionate and committed with amazing punchy write ups that captures the audience you are looking to reach out to. Once I’ve used Alia’s services I have never looked elsewhere since.”